TIGI is a totally unique company and one of the things that makes TIGI so special is the iconic Anthony Mascolo. Amazing hairdresser, highly respected photographer and creator of films, shows and seminars, books, advertising campaigns and collections; Anthony is the inspiration behind the TIGI International Creative Team. The Team are globally renowned for their on-trend haircuts, (prêt a porter) and their exquisite avant-garde hairstyles, (alta moda.) Every year the Team create several collections -both for the 3 main TIGI brands -Bed Head, Catwalk and S-Factor - as well as other collections of commercial haircuts that are designed to inspire the salon hairdresser. The collections are key to the advanced Creative Cutting Courses taught in TIGI Academies and are also available in the form of step-by-step books and DVDs. With the launch of TIGI Colour Anthony feels the Team now have the last element to the creation of the 'total image'. He has coined the phrase: "Colour with Style" - which defines the synergy between haircut and colour, working seamlessly together to create an overall fantastic look. The creative heart of TIGI is Bed Head Studio in south London and it is from here that Anthony and Pat Mascolo and the TIGI International Creative Team are based. Within the studio complex there is a highly creative group of people including: photographers, graphic designers, fashion stylists, makeup artists, film editors and PRs; all backed by a much valued admin team. Anthony's philosophy is to share everything that he and the Team create, so new ideas are immediately incorporated into training courses as well as shared via multi-media. Another element of his philosophy is the encouragement of the next generation of hairdressers. His commitment to young hairdressers is confirmed by the running of the highly successful Inspirational Youth programme. Each year, 12 young hairdressers are selected to be part of the Inspirational Youth Team and over a 6-month period they are mentored and developed into a strong team, confident not only in their hairdressing, but also presentation skills. The finale of their training is to participate in their own show during the Salon International weekend. TIGI is much more than just a product company. It is a creative force.