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"I can’t emphasise enough just how important it is to keep training and
educating yourself and your staff. It’s the most effective way to keep
motivation high, it is key to team building and in the salon it helps build a
clientele, maintaining their loyalty as well as improving customer service.
All this is also really important for business growth.
Education keeps creativity high. Whether you are a student or a teacher
you learn from the experience. At TIGI we believe in sharing everything
that we do, as soon as we do it. My ethos is: ‘what is new today, is old
tomorrow’, so I am always happy to show students our latest ideas and
techniques, knowing this will push our own work to the next level.
TIGI culture is founded on education and we see our global education
programmes as crucial to TIGI as our products. In fact, TIGI Education
is one of our most important ‘brands’."
Anthony Mascolo
International Creative Director
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